Aristo Sourcing Case Study
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About Client:
Mads Singers, the founder and owner of Aristo Sourcing, leads a premier virtual assistant outsourcing company based in Vietnam. His expertise has benefited major corporations including Coca-Cola and LeadSpring.
Their objective was to develop a comprehensive content strategy targeting new topics while preventing content cannibalization.
Introduction:
Discovering fresh content opportunities while avoiding duplication can be challenging for established websites. This case study reveals how we helped Aristo Sourcing uncover over 1,000 unique content opportunities through strategic content analysis and planning, resulting in improved SEO performance and cost efficiency.
Goals:
Identify and provide fresh topic ideas distinct from existing content
Create an actionable roadmap for content writers to explore new opportunities
Challenges:
Extensive Existing Content:
With hundreds of published blogs and approximately 70 posts targeting “outsourcing” keywords, distinguishing new opportunities from existing content posed a significant challenge (without content cannibalization).
Solution:
1. Sitemap Analysis
We conducted a thorough sitemap analysis to inventory existing content and prevent duplication. This crucial step helped map out current content coverage and identify gaps.
2. Content Strategy Development
We gathered and analyzed outsourcing-related keywords
Created detailed topic clusters and content maps
Performed manual analysis to differentiate existing vs. potential new topics
Identified pages requiring updates rather than new content creation
Results:
1. Discovered 1,000+ Unique Content Opportunities (Delivered 100)
Eliminated the time-consuming process of manually reviewing existing content
Provided clear direction for content creation
2. Prevented Duplicate Content and Reduced Costs
Implemented systems to avoid topic cannibalization
Enhanced SEO performance through strategic content planning
Streamlined content creation process
Reduced resource waste on duplicate content
3. Long-term Benefits
Improved SEO performance
Cost and time efficiency
Scalable content strategy framework
Client Testimonial:
“A huge percent of leads we get say they find us on Google. So hats off to you and all the amazing work you’ve done. I’m going to need you to do that for another company I’m launching.”
– Mads Singers, Founder and Owner of Aristo Sourcing.
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